We care about children. We take care to conduct online research in a kid-friendly manner. We apply our knowledge of the children's market to implementing effective and appropriate online procedures.

We design our online child research procedures not only from a researcher's viewpoint, but, also, from a child's viewpoint. With the proper approach, kids can offer a wealth of information. Children can be aided to provide sophisticated response with careful presentation and use of helpful, effective techniques, to facilitate their understanding and ability to communicate their thoughts and feelings.

Online interviews permit use of a variety of techniques such as response measurement games, proximity scales, visual stimuli, audio and video, and the like, which may help to make the interview more fun and aid young children's comprehension and ability to express themselves.

A properly designed online survey makes answering the questions interesting for the child, involves them in the interview and helps to overcome shyness, nervousness and "test anxieties". We can help you design online child-interviews that provide these advantages:

- The children are relaxed and entertained, permitting a full exploration of the subject.

- No interviewer bias

- Questions are presented exactly right, every day, all day long.

- Children are encouraged to provide direct, honest evaluations, since the question are being posed by the computer--not an adult interviewer.

- Maintains the child's interest and focused attention throughout the interview.

- Children are more likely to provide a greater spontaneity of response.

- The interview loses its "test feel" and becomes a simple, fun and rewarding experience.

- Clear explanations and "how to" demonstrations, (the same each time) make sophisticated ratings and measurements possible for young children.

- Rating scales using clear, easily understood graphics, with corresponding sound and proximity spatial concepts, permit use of sophisticated scales and greater discrimination in responses.

- The children are interacting with a favorite device helping to increase their interest, attention and involvement and reduce feelings of shyness and anxieties.

- Visual stimuli may be used liberally, facilitating comprehension.