We recognize that on-line research while offering great promise also has great potential for abuse. We have strict procedures for online research with children that ensure that no identifiable personal data is obtained without prior parental approval. Data is only reported in aggregate form--not personally identifiable. We do not, and will not sell personal data for other marketing efforts.

The safety and privacy of children and their families is of paramount importance. We adhere to all applicable federal, state and local laws regarding research with children and protect the privacy and other rights of all participants in our research projects. We comply with all the requirements of the Children's Online Privacy Act (COPPA).

Each online research panel we manage has a specific, detailed privacy policy that is clearly stated and posted for all participants to review.