We offer a full range of high-quality, low-cost online research services including: custom, omnibus, syndicated and proprietary panel development and management.  We are known for proven leading-edge systems and methodologies, creative approaches and outstanding client service. Our specialization in online consumer panel management and youth research has lead to the development effective online panels that typically involve establishing a custom panel and an on-going child research program for our client. 

Proprietary Panels We are experts at creating and managing state-of-the-art online custom proprietary panels of children, teens and families that reflect a client's targeted customer.  We can provide a quality program to meet even very tight budget situations with value of service that far exceeds your investment. 

COOL KIDS/HOT STUFFTM Informative and entertaining “kid-culture” reports. Gain insight into children's choices, preferences, tastes, interests and behaviors in key categories and lifestyle ar­eas and look to the future to anticipate new opportunities.

KidsOmnibus SM  The Kids Omnibus is an ongoing study that taps into the mind of the young consumer.  This omnibus service allows several clients to share certain costs of conducting custom research, resulting in substantial savings for all.  Omnibus questions may be closed ended or open ended.  Ages 6-14. 

Custom Services Include:

• Market structure and segmentation
• Trend setter/peer leader research
• Name brainstorming, ideation, consulting & testing
• Attitude & Usage and Awareness (AAU/ATUs)
• Purchase influence/parent-child dynamics
• Kids Meal/Kids Clubs/marketing programs
• Packaging design, ideation, consulting & testing
• Concept Tests
• Magazine image and re-positioning
• Public relations
• Analytics (i.e. perceptual maps, multivariate, benefit/image linkage analysis, etc.)

Our survey programming capabilities supports these marketing research question types, among others:

• Multiple-choice single response
• Multiple choice, multiple response
• Pull-down menu, single response
• Rating question
• Semantic differential question (strongly disagree - strongly agree)
• Frequency table (always, often, sometimes, never)
• Open-end text field
• Open-end numeric field entry
• Currency selection (converts currency amounts to respondent’s national currency)
• Single/multiple response with text field for other
• Single response with image
• Single response with object (Flash, Quicktime)
• Multiple response and rank
• Conjoint
• Drag & Drop
• Additional question types available

To learn more about our services please contact us. We would be pleased to answer any of your questions.

Of course, we also offer conventional non-internet related services such as focus groups and others not suited for online research with children. To learn more about any of our services please contact us. We have detailed brochures and descriptions of all of the above and would be pleased to answer any of your questions. Please specify your area of interest.